John Whitehead's Commentary

"The success of a terrorist operation depends almost entirely on the amount of publicity it receives." -- Walter Laqueur, Terrorism (1977)

Just imagine that you're a terrorist with limited funds and you want to create havoc. You only have a few bombs, but you want your message broadcast to the world. How do you get the best bang for your buck? The answer is simple: turn the media into broadcasters for your acts of terrorism.

As the recent terrorist attacks on London's transport system show, the way for terrorists to broadcast their message to the world is to get the attention of the world media. Today's terrorists know that they have the broadcast media at their disposal--CNN, FOX, MSNBC and the rest are all at their beck and call--because the networks have 24 hours of airtime to fill, and what's more salacious than the murder and mayhem of terrorism?

There is a symbiotic relationship between terrorism and the media--especially television media. Not long after Americans woke up to the news of the London bombings, the coverage quickly escalated to a frenzied level, with every possible angle being covered, whether inane or newsworthy. From video news hourly updates on the bombings to reports on what the average American thinks about the bombings, there is little ground that has not already been covered mere days after the tragic event. Take a look at CNN's website coverage of the London bombings, and the stories range from an interactive map of bombings, so you can see what happened where, to an audio slide show and video footage that tracks relatives searching for their loved ones. It's almost as if they were creating an interactive video game.

Yet does all this coverage really help us understand the tragedy any more or navigate through our grief any better? Or does it merely serve to immortalize the acts of the terrorists and reduce a genuine tragedy to an entertainment spectacle?

While journalists have a responsibility to report the news accurately and honestly, they play right into the hands of the terrorists when they cross over into entertainment reporting with the kind of continuous coverage we have been experiencing with the London bombings.

As renowned terrorism expert Walter Laqueur writes in his book The New Terrorism (1999):

It has been said that journalists are terrorists' best friends, because they are willing to give terrorist operations maximum exposure. This is not to say that journalists as a group are sympathetic to terrorists, although it may appear so. It simply means that violence is news, whereas peace and harmony are not. The terrorists need the media, and the media find in terrorism all the ingredients of an exciting story.

One reason terrorists use the tactics they do is to get publicity and thereby get their message across. However, in addition to providing them with a megaphone to the world, the publicity actually encourages further terrorist acts and also serves as a recruiting tool for more terrorists. In other words, by shining a constant spotlight on these acts of terror, the media actually serve to spawn the system of terror. As Laqueur points out, "Terrorists have always recognized the importance of manipulating the media." From Sinn Fein in Ireland, to Irgun and the Stern Gang in Palestine, to South America and the Middle East, terrorists have mastered the art of marketing themselves to a sensationalism-driven media. And the media lap it up.

Ask yourselves: why do terrorists fly planes into buildings and blow up subway systems? Do they do it to be mean? Or because they like to destroy things? Perhaps in part. But the real motivation behind these acts of urban terrorism is the attention the terrorists receive from the world media. Laqueur quotes one terrorist leader as saying, "If we put even a small bomb in a house in town, we could be certain of making the headlines in the press. But if the rural guerrilleros liquidated thirty soldiers in some village, there was just a small news item on the last page."

As consumers of this constant barrage, we are just as guilty of fueling the feeding frenzy. With advances in technology, we now have easy and immediate access to news and entertainment wherever we are--whether at home, on our cell phones, at work on our computers or in our cars. Thus, it becomes a vicious cycle. The more we watch, the harder the media must work to keep us entertained and the harder they must compete for our viewership. And with all those advertising dollars at stake, the television networks must compete against one another.

So what's the solution? A large part of the responsibility rests with the news media. The answer is to report news as any other tragedy, but don't dwell on it. Don't turn it into an interactive video game on your website. And by all means, don't turn it into an entertainment spectacle.

As with so many problems, if we are to have any hope of a solution, we must begin with ourselves, at home. Maybe it's time to turn the television sets off. To quote Shakespeare, "The fault, dear Brutus, is not in our stars, but in ourselves."

ABOUT JOHN W. WHITEHEAD

Constitutional attorney and author John W. Whitehead is founder and president of The Rutherford Institute. His most recent books are the best-selling Battlefield America: The War on the American People, the award-winning A Government of Wolves: The Emerging American Police State, and a debut dystopian fiction novel, The Erik Blair Diaries. Whitehead can be contacted at staff@rutherford.org. Nisha Whitehead is the Executive Director of The Rutherford Institute. Information about The Rutherford Institute is available at www.rutherford.org.

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